10 Ways to Sell More PMU Products | Charming Tattoo

As a permanent makeup product seller with an online presence across multiple platforms like Instagram, Facebook, and TikTok, there are numerous strategies you can implement to increase your monthly sales by $2000. Here’s a guide to help you optimize your sales approach and leverage various techniques to boost revenue.

1. Understand Customer Needs

Before you even start promoting your products, it's crucial to understand what your customers are looking for. For permanent makeup artists, the key needs often revolve around high-quality pigments, tools, and aftercare products. Focus on identifying their pain points: is it product longevity? Color accuracy? Or perhaps ease of application? By conducting surveys, engaging in social media discussions, and gathering feedback, you can offer products that truly solve their problems.

2. Highlight Unique Value

What makes your products stand out from the competition? Is it the pigmentation, the formula’s longevity, or the ease of use for artists? Make sure you clearly communicate the unique benefits of your products on your website, social media, and even in packaging. For example, you can emphasize that your pigments are long-lasting, hypoallergenic, or easy to blend, depending on what your customers value most.

3. Provide Exceptional Customer Service

Offering great customer service is vital in any business. Respond promptly to inquiries, provide helpful guidance, and ensure your customers feel valued. For example, offering free consultations or troubleshooting tips via Instagram DMs or live chats could go a long way in making customers feel supported. A satisfied customer is more likely to come back and recommend your products to others.

4. Use Upselling and Cross-Selling

Increase the value of each sale by offering complementary products. If a customer is buying a specific pigment, suggest a matching aftercare kit or an eyebrow pencil that pairs well with the color. These "add-ons" can significantly increase your average order value. For example: 

"Add a matching brow pencil for just $5 and complete your look!" 

"Don’t forget the aftercare kit to maintain flawless results!" 

5. Leverage Digital Channels

Since you already have a presence on platforms like Instagram, Facebook, and TikTok, make sure you're using them effectively to reach potential customers. Post engaging content like tutorials, customer testimonials, and behind-the-scenes glimpses of how your products are made or used. Paid ads on these platforms can also help you reach a wider audience, targeting permanent makeup artists or beauty professionals who might not have discovered you yet.

6. Optimize the Sales Process

Make the purchasing process as smooth as possible. Offer multiple payment options, create a simple and intuitive checkout process, and ensure that your website is mobile-friendly. A complicated or lengthy checkout process can discourage customers from completing their purchases. Also, provide clear return policies, which will help alleviate any concerns your customers might have about making a purchase.

7. Offer Discounts and Promotions

Creating urgency with limited-time deals or exclusive offers can push customers to make a purchase. For example, offering a Flash Sale on select products, such as:

 “Clearance Sale: 50% OFF on Pigment XX for the next 48 hours. Limited stock – only 10 available!”

Or create a Bundle Sale: 

“Pro Exclusive: Buy two pigments, get one free aftercare kit. Limited offer!”

These strategies make customers feel like they’re getting extra value and encourage them to act quickly.

8. Build a Customer Loyalty Program

Reward your repeat customers. A loyalty program where customers earn points for every purchase can be a great way to incentivize them to come back. You could also offer special discounts, exclusive access to new products, or free shipping for loyal customers.

9. Gather Customer Feedback

Regularly ask for feedback on your products. This not only helps you improve but also shows customers that you care about their opinions. Use customer reviews and feedback as testimonials on your website and social media. This builds social proof and trust. You can even incentivize reviews by offering small discounts or loyalty points.

10. Partner with Influencers

Collaborate with beauty influencers or permanent makeup professionals to increase brand visibility. Influencers can help you showcase your products to a much wider audience. You could organize joint giveaways, co-host live tutorials, or offer them exclusive discount codes to share with their followers.

 

Creative Sales Tactics to Boost Your Revenue:

1. Flash Sale:

Offer exclusive limited-time discounts on select products. For example, “Stock Clearance: Pigment XX 50% OFF! Only 10 available per day, get yours now!”

2. Bundle Sale:

Pair slow-moving products with bestsellers. Example: "Buy 2 Pigments, Get a Free Aftercare Kit." This creates value for customers and helps move excess stock.

3. Buy Product, Get Course Free:

Offer a free online course with the purchase of your products. For example, "Buy 3 Pigments, Get Access to a Free Permanent Makeup Masterclass." This is the most effective ways that has been proven.

4. Exchange Sale:

Allow customers to trade in old pigments for discounts or free samples. Example: "Exchange 3 empty pigment bottles and get a FREE trending color tester."

5. Referral Program:

Offer rewards to existing customers who refer friends. Example: "Refer a friend, and both of you get a free aftercare product!"

6. Live Stream Sales:

Use TikTok or Instagram Live to demonstrate the effects of your products. During the stream, offer exclusive deals like "Buy one, get one free" or “Free tools with every order. "

Conclusion

To achieve an additional $2000 in sales per month, you’ll need the following:

1. Product Diversification and Upselling:

By offering bundles, upselling, and cross-selling, you can increase your average order value. Aim to increase the value of each transaction by 20-30%.

2. Effective Social Media Marketing:

Use TikTok and Instagram to promote limited-time offers, flash sales, and behind-the-scenes content. Engage with your audience regularly, and try running paid ads to reach a broader audience.

3. Customer Retention:

Focus on building a strong customer loyalty program that encourages repeat purchases. This could include offering discounts or exclusive access to new products for returning customers.

4. Increased Engagement Through Influencers:

Collaborate with influencers to reach a larger audience and boost credibility. This can lead to more sales through trusted endorsements.

By combining these sales strategies with consistent, high-quality service and innovative marketing tactics, you’ll be well on your way to increasing your monthly sales and growing your business.

As a permanent makeup factory and supplier, what can we, Charming Tattoo, do for you to help SELL MORE:

1. To provide pictures and videos for your branded products

2. To design a website specially for permanent makeup studio, an online shop or academy.

3. To offer courses on topics of Instagram, Facebook 

 

Let me know if you need more help or want to dive deeper into any specific strategy! Send email to info@charmingtattoo.com or contact WhatsApp: +8613533568494